SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you will garner attention and attract prospective and existing customers to your business.

How does SEO work?

SEO is the art of persuading search engines to recommend your content to their users as the best solution to their problem.

In order to collect information on web pages, search engine bots "crawl" sites to create an index. You can think of the Worldwide Web a bit like a spider web -- the bots (or spiders in this example) travel from page to page by links.

Once the bots get this information, an index is created. Search engine algorithms then review the index based on hundreds of ranking factors to determine which pages should appear where on the search engine results pages (SERPs) when users type in a specific query.

Keep in mind that this isn't a "set it and forget it" type of process -- search engine optimization, after all, focuses heavily on optimizing pages. This means keeping your content up to date, adding information to target relevant keywords, gaining relevant backlinks to your site, and much more.

 

Created & Posted by Pooja

Income Tax Expert at TAXAJ

 

TAXAJ is a consortium of CA, CS, Advocates & Professionals from specific fields to provide you with a One-Stop Solution for all your Business, Financial, Taxation & Legal Matters under One Roof. Some of them are: Launch Your Start-Up Company/Business, Trademark & Brand Registration, Digital Marketing, E-Stamp Paper Online, Closure of Business, Legal Services, Payroll Services, etc. For any further queries related to this or anything else, visit TAXAJ

 

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