The music and entertainment industry in India is booming with rising demand for live events, concerts, DJ nights, festivals, and celebrity appearances. With increasing cultural appreciation and consumer spending, starting a music and entertainment events business presents a lucrative opportunity. However, establishing a successful event business requires a combination of strategic planning, legal compliance, and creativity.

Here’s a step-by-step guide on how to start your own music and entertainment events company in India.

 

Step 1: Define Your Business Model

Start by identifying your niche in the entertainment industry:

• Live Music Concerts & Festivals
• Corporate Events with Musical Performances
• Wedding Entertainment Planning
• Club/Artist Nights & DJ Events
• Celebrity or Influencer Booking
• Theatre or Performing Arts Events

Choose a model based on your expertise, target audience, and market demand. Create a clear business plan that outlines services, pricing, estimated budget, and revenue goals.

 

Step 2: Choose a Suitable Business Structure

Register your company under an appropriate legal structure:

• Sole Proprietorship (for small-scale operations)
• Partnership Firm or LLP (if you have co-founders)
• Private Limited Company (for scalability and brand value)

Register your business on the MCA portal (www.mca.gov.in) and obtain:

• PAN & TAN
• Certificate of Incorporation
• GST Registration

You may also open a current account in your company’s name for financial transactions.

 

Step 3: Obtain Necessary Licenses & Permits

Depending on the type of music/entertainment events you plan to organize, you will require multiple approvals:

1. Event License from Local Authority
• Apply to the local Municipal Corporation for permission to hold an event.
2. Public Performance License
• Obtain this from IPRS (Indian Performing Right Society) and PPL (Phonographic Performance Ltd) to play copyrighted music.
3. Fire Safety Certificate
• Mandatory for large venues or public gatherings.
4. Police NOC & Traffic Clearance
• Required for outdoor events or events involving VIPs or large crowds.
5. Excise License
• If serving alcohol, obtain liquor permits for the event duration.
6. FSSAI Registration (if food stalls/catering is involved)

TAXAJ can help you procure all required licenses based on your state and event category.

 

Step 4: Build a Network of Vendors & Talent

A successful entertainment business thrives on reliable vendor networks and talented performers. Build partnerships with:

• Musicians, DJs, Emcees, and Performers
• Sound and Light Equipment Providers
• Event Decorators and Set Designers
• Security Agencies and Bouncers
• Venue Owners and Club Operators
• Ticketing Platforms (like BookMyShow, Paytm, Insider, etc.)

Collaborate with local talent and develop exclusive artist rosters to stand out in the competitive space.

 

Step 5: Develop a Marketing & Branding Strategy

Your brand’s perception is crucial in the entertainment world.

• Design a professional logo and website with event portfolios.
• Leverage Instagram, YouTube, and Facebook to showcase past events and artist collaborations.
• Run targeted ads for ticket sales and lead generation on social media.
• Partner with influencers and local artists to create buzz.
• Offer early-bird pricing, group discounts, and loyalty benefits.

Also, consider having a PR team or event blog to attract media coverage and SEO traction.

 

Step 6: Budget Planning & Funding

Prepare a detailed budget including:

• Venue booking
• Artist payments
• Equipment rentals
• Promotions & advertising
• Staff salaries
• Licenses and permissions

If needed, you can explore:

• Angel investors or entertainment-based funds
• Event sponsors (e.g., beverage, FMCG, or lifestyle brands)
• Ticketing revenue models
• Vendor-based revenue share

 

Step 7: Execute Your First Event Professionally

Start with a manageable yet exciting event that helps you build reputation:

• Choose a popular venue
• Book a trending artist or band
• Plan logistics meticulously
• Ensure all compliance & permissions
• Collect audience feedback and document the event for social proof

 

Conclusion

Starting a music and entertainment events business in India requires a mix of creativity, operational efficiency, and legal compliance. By registering your business, obtaining the right licenses, and building strong partnerships with artists and vendors, you can build a brand that resonates with both audiences and sponsors.

With the growing entertainment economy and social media-driven culture, the time is ripe to launch your dream events business.