Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

In this complete guide to social media marketing, you’re going to learn:

• What social media marketing is, with benefits, stats, and tips.
• How to build a social media marketing strategy and a plan to carry it out.
• The seven best social media marketing platforms and how to use them

What is social media marketing?

Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes:

• Maintaining and optimizing your profiles.
• Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience.
• Responding to comments, shares, and likes and monitoring your reputation.
• Following and engaging with followers, customers, and influencers to build a community around your brand.

Social media marketing also includes paid social media advertising, where you can pay to have your business appear in front of large volumes of highly targeted users.

Benefits of social media marketing

1. statistics
   
   

2. Social media marketing statistics
   

3. Global Social Media Users:
   

   • As of 2021, there were over 4.2 billion social media users worldwide.
   • Facebook remains the most popular platform, followed by YouTube, WhatsApp, Instagram, and WeChat.

4. Usage Patterns:

   • The average daily time spent on social media platforms is around 2 hours and 31 minutes per day.
   • Social media users typically have accounts on multiple platforms, with an average of 8.6 accounts per person.

5. Mobile Usage:

   • The majority of social media users access platforms through mobile devices. Mobile advertising constitutes a significant portion of social media advertising.

6. Social Media Advertising:

   • Social media advertising spending is substantial and continues to grow. In 2021, global social media ad spending reached over $130 billion.
   • Facebook and Instagram are popular platforms for advertising, but other platforms like Twitter, LinkedIn, and Pinterest also have significant ad revenues.

7. Influencer Marketing:

   • Influencer marketing is a growing trend, with businesses collaborating with influencers to promote their products or services. Instagram and YouTube are popular platforms for influencer marketing.

8. Video Content:

   • Video content is increasingly popular on social media. Short-form videos on platforms like TikTok and Reels have gained significant traction.
   • Live streaming has become a popular feature on platforms like Facebook, Instagram, and YouTube.

9. E-commerce and Social Commerce:

   • Social media platforms are increasingly integrating e-commerce features. Many users discover and purchase products directly through social media.
   • Facebook, Instagram, and Pinterest are notable platforms for social commerce.

10. User Engagement:

    • User engagement metrics, such as likes, shares, comments, and retweets, are crucial for assessing the success of social media marketing campaigns.

Created & Posted by Dolika 

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