How To Start New Business for Social Media Marketing

How To Start New Business for Social Media Marketing

         How To Start New Business for Social Media Marketing

social media

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

In this complete guide to social media marketing, you’re going to learn:

  • What social media marketing is, with benefits, stats, and tips.
  • How to build a social media marketing strategy and a plan to carry it out.
  • The seven best social media marketing platforms and how to use them
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social media marketing platforms

What is social media marketing?

Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes:

  • Maintaining and optimizing your profiles.
  • Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience.
  • Responding to comments, shares, and likes and monitoring your reputation.
  • Following and engaging with followers, customers, and influencers to build a community around your brand.

Social media marketing also includes paid social media advertising, where you can pay to have your business appear in front of large volumes of highly targeted users.

Benefits of social media marketing
  1. With such widespread usage and versatility, social media is one of the most effective free channels for marketing your business today. Here are some of the specific benefits of social media marketing:
  2. Humanize your business: Social media enables you to turn your business into an active participant in your market. Your profile, posts, and interactions with users form an approachable persona that your audience can familiarize and connect with, and come to trust.
  3. Drive traffic: Between the link in your profile, blog post links in your posts, and your ads, social media is a top channel for increasing traffic to your website where you can convert visitors into customers. Plus, social signals are an indirect SEO factor.
  4. Generate leads and customers: You can also generate leads and conversions directly on these platforms, through features like Instagram/Facebook shops, direct messaging, call to action buttons on profiles, and appointment booking capabilities.
  5. Increase brand awareness: The visual nature of social media platforms allows you to build your visual identity across vast audiences and improve brand awareness. And better brand awareness means better results with all your other campaigns.
  6. Build relationships: These platforms open up both direct and indirect lines of communication with your followers through which you can network, gather feedback, hold discussions, and connect directly with individuals.

  1. statistics

  2. Social media marketing statistics

  3. Global Social Media Users:

    • As of 2021, there were over 4.2 billion social media users worldwide.
    • Facebook remains the most popular platform, followed by YouTube, WhatsApp, Instagram, and WeChat.

  4. Usage Patterns:

    • The average daily time spent on social media platforms is around 2 hours and 31 minutes per day.
    • Social media users typically have accounts on multiple platforms, with an average of 8.6 accounts per person.

  5. Mobile Usage:

    • The majority of social media users access platforms through mobile devices. Mobile advertising constitutes a significant portion of social media advertising.

  6. Social Media Advertising:

    • Social media advertising spending is substantial and continues to grow. In 2021, global social media ad spending reached over $130 billion.
    • Facebook and Instagram are popular platforms for advertising, but other platforms like Twitter, LinkedIn, and Pinterest also have significant ad revenues.

  7. Influencer Marketing:

    • Influencer marketing is a growing trend, with businesses collaborating with influencers to promote their products or services. Instagram and YouTube are popular platforms for influencer marketing.

  8. Video Content:

    • Video content is increasingly popular on social media. Short-form videos on platforms like TikTok and Reels have gained significant traction.
    • Live streaming has become a popular feature on platforms like Facebook, Instagram, and YouTube.

  9. E-commerce and Social Commerce:

    • Social media platforms are increasingly integrating e-commerce features. Many users discover and purchase products directly through social media.
    • Facebook, Instagram, and Pinterest are notable platforms for social commerce.

  10. User Engagement:

    • User engagement metrics, such as likes, shares, comments, and retweets, are crucial for assessing the success of social media marketing campaigns.

Created & Posted by Dolika 
 Marketing and operations at TAXAJ

TAXAJ is a consortium of CA, CS, Advocates & Professionals from specific fields to provide you a One Stop Solution for all your Business, Financial, Taxation & Legal Matters under One Roof. Some of them are: Launch Your Start-Up Company/Business, Trademark & Brand Registration, Digital Marketing, E-Stamp Paper Online, Closure of Business, Legal Services, Payroll Services, etc. For any further queries related to this or anything else visit TAXAJ

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